chapter  2
Adaptive Transnational Identity and the Selling of Soccer: The New England Revolution and Lusophone Migrant Populations
ByMiguel Moniz
Pages 19

In 1996, a group of US investors inaugurated the first competitive season of the MLS (Major League Soccer) a nation-wide first division professional soccer league.[1] The formation of the league had been planned for years, and its installation was one of FIFA’s contingencies in awarding the 1994 World Cup to the US. It was the hope of the owners to create a financially viable league that would develop local talent, and appeal to an increasingly widespread and growing interest in the game in the US. The establishment of soccer in the States was also a goal of FIFA, given the vast financial potential of the almost untapped North American market.