ABSTRACT
Most if not all individuals face two roles that they need to play in modern society: the roles of the consumer and the citizen. The interconnection between consumerism and citizenship has been accentuated by developments within nation states and between them. The expansion of consumption in the last three centuries has occurred in a period distinguished by the rise of nation states, political mass mobilization, along with new ideologies and expansion of markets (Brewer and Trentmann, 2006). As the expansion of markets is now proceeding on a global scale, the interconnection between consumerism and citizenship is being newly defined.
