chapter  10
13 Pages

Fish

ByNICOLAAS MINK

The product’s launch, the New York Times wrote in 1953, was the “most outstanding event in seafood.” It signaled a new era, one that blended the conveniences of suburban living with the ancient ritual of fish consumption. “Here I am,” heralded the product’s advertising campaign. “I’m a Fish Stick – Take me home and try me out – I taste good!”1