chapter  25
13 Pages

Food and Marketing

ByHELEN ZOE VEIT

Food marketing has profoundly shaped how and what Americans eat. Over time, marketing has molded personal tastes and family traditions, shaped buying habits and meal times, influenced how much people eat and how they experience hunger and satiation, changed how much Americans cook and what kinds of food seem feasible to cook at home, crafted products to appeal to ever-narrowing segments of the population, and helped to codify a sense of abundance as a right and a defining feature of American diets.