chapter  9
8 Pages

The diffused audience of football

ByIngar Mehus

Several authors have pointed to a development where sport in general, and soccer in

particular, is presented as entertainment, becoming more and more similar to soap operas

in expression (Lasch 1988; Kraugerud 2005; Blackshaw and Crabbe 2004). Both are

presented as entertainment, stressing the importance of relaxation, humour, passion and

empathy.