chapter  16
11 Pages

Will the Real Sensuous Person Please Stand Up?

ByJOEL BLOCK

A recent study at Ohio University found that nearly two thirds of restaurants fail in the first three years. Why do you think so many restaurants go under? And how does the restaurant business relate to Dr. Ellis’ article, “Will the Real Sensuous Person Please Stand Up” that follows my commentary? There is a definite connection. People eat, and, because they eat, some erroneously conclude that they are therefore expert enough to open a restaurant and serve food to others. These are typically the people who have the highest probability of failing in their venture.