ABSTRACT
Creative industries, often referred to by economists as the creative economy, refers to a set of interlocking industry sectors and is regularly cited as being a growing part of the global economy. 1 The creative industries, as mentioned by the Global Alliance for Cultural Diversity of UNESCO, are involved in activities that focus on creativity. This may be through the arts or design, by exploiting intellectual property products such as music, books, film, and games, or by providing business-to-business creative services such as advertising, public relations, and direct marketing. 2 Live aesthetic performances are also generally included, contributing to an overlap of the blurry boundaries of art and culture, which sometimes extends to include aspects of tourism and sport. Additionally, economic activities focused on designing, making and selling objects or works of art such as jewellery, fashion or haute couture, books of poetry or other creative writing, or fine art often feature in descriptions of the creative economic sector because the value of such objects derives from a high degree of aesthetic originality.
