chapter  1
13 Pages

Trust and Internet Activism: From Email to Social Networks

ByLAURA J. GURAK

In the time of the fi rst edition of Cyberactivism , the use of the Internet for protest, activism, and organizing had only just begun. Technology was changing at a rapid pace, shifting from text-based to web-based, with the coming dominance of Facebook and Twitter still far off on the digital horizon. The earliest documented online protest, the case of Lotus MarketPlace, 1 was effective but limited to the text-only environments of email and Usenet newsgroups, where participants tended to be part of a small, elite group of computer users that shared similar values and were to some extent part of established online communities. In later cases, such as the Yahoo/Geocities protest, 2 the use of web pages that combined textual as well as visual information was fast becoming the norm.