ABSTRACT

Around the world, tourists are drawn to visit murals painted on walls. Whether heritage asset, legacy leftover, or contested art space, the mural is more than a simple tourist attraction or accidental aspect of tourism material culture. They express something about the politics, heritage and identity of the locations being visited, whether a medieval fresco in an Italian church, or modern political art found in Belfast or Tehran.

This interdisciplinary and highly international book explores tourism around murals that are either evolving or have transitioned as instruments of politics, heritage and identity. It explores the diverse messaging of these murals: their production, interpretation, marketing and – in some cases – destruction. It argues that the mural is more than a simple tourist attraction or accidental aspect of tourism material culture.

Murals and Tourism will be valuable reading for those interested in cultural geography, tourism, heritage studies and the visual arts.

part 1|24 pages

Introduction

chapter 1|24 pages

‘Wall-to-wall coverage’

An introduction to murals tourism

part 2|68 pages

Heritage

chapter 2|18 pages

Heritage murals as tourist attractions in Ravenna, Moldavia and Istanbul

Artistic treasures, cultural identities and political statements

chapter 3|16 pages

From ‘sacred images’ to ‘tourist images’?

The fourteenth-century frescoes of Santa Croce, Florence

chapter 4|16 pages

The walls speak

Mexican popular graphics as heritage

part 3|53 pages

Politics

chapter 6|18 pages

La Carbonería

An alternative transformation of public space

chapter 7|17 pages

Murals as sticking plasters

Improving the image of an eastern German city for visitors and residents

chapter 8|18 pages

Difference upon the walls

Hygienizing policies and the use of graffiti against pixação in São Paulo

part 5|58 pages

Northern Ireland

chapter 13|21 pages

State intervention in re-imaging Northern Ireland’s political murals

Implications for tourism and the communities

chapter 14|18 pages

The Gaeltacht Quarter of Mural City

Irish in Falls Road murals

chapter 15|19 pages

Extra-mural activities and trauma tourism

Public and community sector re-imaging of street art in Belfast

part 6|13 pages

Future directions

chapter 16|13 pages

Murals as a tool for action research