ABSTRACT
The milling and baking industry went through a restructuring process, implying that new small and middle capacity units appeared which are adapted to local demand. The factories wanted to ensure diversification of production and to improve the standard of in labelling and packaging of products, so that some of them received ISO certification. Still, further investments are needed in this sector in order to make it competitive, having in view Romania's accession to the European Union. Supermarkets, as a rule, sell bakery specialties which have a longer shelf life and, in this case, deliveries take place twice a week. For snacks and biscuits, deliveries are made once a week. Belforno Fresh bakery products made by Loulis are they traditional products or new assortments designed for the modern consumer satisfy the most diverse preferences. The Loulis Group management decided on a different approach for the bakeries, transforming them into a new identity, 'Family'.
