ABSTRACT

A glance at the current state of the food processing industry reveals a perspective of restless and energetic activities adjusting to shifting consumer desires and global markets. Modern society has managed to adequately shape the supply of and demand for industrial food products in a way that encourages us to assert that the produced amounts of goods are sufficient. However, the huge marketing and logistic efforts put into these activities are not yet able to provide processed food in an equitable and balanced way for the entire world’s population. The reasons for this situation concern both marketing channels and income distribution.