ABSTRACT

This conclusion presents some closing on the concepts discussed in the preceeding chapters of this book. The book describes that health communication is a process able to take place at different levels of impact such as individual, the social network, the organization, the community, society as a whole. It explores that the study of communication and health inquiry involves examination of a broad range of communication channels, including face-to-face and mediated communication between providers and receivers, among members of health care teams, and among patients. The book argues that in modern industrial society a "media culture" has emerged which helps create the fabric of everyday life, shaping political views and social behaviour, and providing the materials out of which people forget their very identities. It also points out that the products of cultural industries have become resources for the formation of personality models and therefore contribute to the construction and creation of cultural identities.