ABSTRACT
The news environment in Finland is becoming increasingly competitive in the face of technological developments and economic hardship in the media market. For many, this signals a threat to the quality of news and public trust in journalism. Rather than seeking an alternative to the institutions of self-regulation, the majority of media organizations, journalists, and the public are expecting a renewal of these institutions. In recent years, the professional community of journalists and the Press Council have worked actively to update the codes of ethics and to enhance the role of the Press Council, particularly in the digital environment. However, given the scope of their remit and their possibly diminishing resources for these activities, it is not clear whether the strategy for renewal will be enough.
