ABSTRACT

During the era of silent cinema in Britain, a substantial print culture quickly developed around cinemagoing. Through a variety of intermedial 1 formats, including cinema story papers, novelizations and fan magazines, an extra-textual network of commercial ephemera came to surround the silent screen, explicitly targeting women as the dominant cinemagoing audience. Focusing on the period 1911–1918, this chapter considers holdings of silent-era fan magazines as one aspect of a body of archival materials that foreground the interactive qualities of this female-targeted print culture. In doing so, the chapter specifically turns to the published fan letters that such magazines contained, considering how this correspondence can be used to explore an interactive female audience in early twentieth-century Britain. 2