ABSTRACT
This chapter examines the nature and variety of evangelical approaches to 'domestic' mission since the eighteenth century. It suggests that evangelicalism has adapted itself to the world of modern North Atlantic liberalism, but that the consequent stress on individual religious liberty put an enormous burden on evangelicals to use ever more innovative techniques to persuade people to convert to active Christianity. The chapter begins with an examination of what evangelicals have understood by the terms 'home' and 'domestic' mission, before charting chronologically some of the main characteristics of their missional entrepreneurialism, focusing on itinerancy, the proliferation of mission societies, and mass revivalism. The chapter concludes with a discussion of how evangelicals have adapted the task of mission within the diverse and pluralist contemporary societies in which they now find themselves in most parts of the North Atlantic world.
