ABSTRACT
This chapter offers a new way of imagining popular music marketing education (PMME), based on a fusion of different perspectives. It suggests that popular music marketing, as taught in the classroom, needs to be set in a wider sociocultural context and to draw upon insights from other disciplines, for example, cultural studies, consumer culture and sociology of the arts – hence the notion of 're-mixing'. The chapter offers some suggested guidelines for PMME as well as a PMME Repertoire designed to act as an aide for the design of educational offerings. The requirements for prospective students to have prior learning or professional experience, as well as the social, economic and cultural backgrounds from which they are drawn, also help to shape a programme or course/module. The framework loosely groups the 36 issues into four categories: the environment, marketing mix, consumers and producers.
