ABSTRACT
Cultural services in the public sector are financed by taxes, and nowadays they are getting less and less money from this source. Because of this, cultural organisations need to invent new ways of sourcing funding. Cultural services have to promise something more than just another concert, play or exhibition. The cultural sector services offered to the public in the city of Turku are the City Library, City Philharmonic Orchestra, City Theatre, Cultural Service Department and the Museum Centre of Turku, which is composed of five Historical Museums and the Museum of Modern Art. In 2008 the City Board for Culture decided that activities relating to marketing and the provision of information should merge. The improvement of services in the field of marketing and sponsorship holds great significance for their work because it is the only way that organisations can survive in the highly competitive market of today.
