ABSTRACT
This chapter analyses how relationship management based on the principles of Agenda 21 helps promote sustainable relationships between companies and communities and identifies strategic factors that foster these relations. It highlights the management aspects necessary to adopt Local Agenda 21 as an instrument of relationship between companies and communities. The chapter describes the program's relationship with Petrobras communities located within its area of influence, known as Petrobras Local Agenda 21. It reviews the literature on the various approaches established by the most cited authors and scholars and their studies on the investigated areas: sustainability and corporate social responsibility, stakeholder theory, relationship management communities, and Agenda 21. The relationship between companies and their stakeholders should be considered a two-way street, where firms influence and are influenced by various segments of the public. The Global Agenda 21 is one of the main documents to come out of the United Nations Conference on Environment and Development.
