ABSTRACT
One of the foremost technology applications used in travel business promotion has been the use of online social networking (OSN) websites. Social networking focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Content of social media sites may include text, images, video or any other media. Users of social network sites chat about travel experiences on Myspace, YouTube, Facebook, and blogs. Kaplan and Haenlein suggest that there are six major forms of social networks: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social words. Online Social Network websites about destinations, hotels and tourism have become important sources of information for travellers. Social benefit is linked to the level of participation in the use of social media when planning vacation trips.
