ABSTRACT
This chapter focuses on the London research findings, locating them in what has since become a developed knowledge base, to explore notions of male entitlement, including how some men are troubled by buying sex. The congruence between sex buyers and general population's profiles challenges the caricature of men who buy sex as 'deviant' or without sexual partners, suggesting we need to delve into why, where and how they do it. The chapter explores how men draw on available discursive vocabularies to articulate their motivations for buying sex, and contextualizing the accounts in socio-cultural constructions of prostitution was a key aim of the research. It discusses the decision making processes of men who buy sex on the street, a second round of adverts were placed. Analysis of the reasons men offered for buying sex reflected a theme of male entitlement, bolstered by normalization; that men paying for sex is to be expected and accepted, with references to history and pre history.
