ABSTRACT
This chapter discusses one type of talk broadcast by the government-as-institution neglected by the growing government speech literature, marketing. It explores the practices and professional literature on destination marketing through three interwoven strands of commentary: free speech, citizen-sovereignty, and trademark law. Governmental marks resemble government speech because speakers use marks to present their chosen public image. The chapter focuses on the two basic premises of liberal, republican government: sovereign primacy of citizens and limitations on the group's control over any natural person. Serious respect both for each citizen's autonomy and for each citizen's ownership of national sovereignty supports extreme caution in deeming any position taken by the government-institution to be the unique voice of the sovereign people speaking through an empowered agent. The use of government resources to prevent unlicensed souvenirs raises the question of whether the government should be in the souvenir business at all.
