ABSTRACT
In this chapter, we trace the attraction of anti-ageing practices to a symbolic power extending far beyond a mere medical effect. For this purpose, we take a close cultural-sociological look at those who are engaged in such practices in everyday life. In doing so, we rely on qualitative interviews and focus groups and highlight the role of the lived body: While anti-ageing medicine is associated with future risk and uncertainty, and the inner logic of prevention can lead to the rat race of ‘never having done enough’, everyday performing of anti-ageing practices carried out in a self-caring way creates a focus on the presence, a positive bodily experience, and thus emotional security.
