ABSTRACT
This chapter examines the parallels between the visual templates of foods and bodies, as they appear in a number of media. It explores the aesthetic and moral models implied by the images they create, use and disseminate, with particular attention to the visual linking of fat free foods and bodies, with beauty, cleanliness and moral obligation as conceived in a neoliberal context. The food industry has been able to thrive in such consumer-driven societies because it can steer advertising to promote its products as part of the solution, pandering either to the fear-mongering associated with health issues, or to peoples need to pamper themselves and their desire for the superfluous. A lot of research goes into the presentation of junk food the food may be of limited nutritional value for good health but it still has to be presented and displayed in attractive ways and priced to maximize sales.
