ABSTRACT

This chapter discusses present day Sweden and the manner in which spas use processes of mobility management today to affect their guests' senses, and thereby, their experience of being cared for. The text draws attention to the effects regimes of mobility have upon those working in these spaces of hospitality, as well as guests' perceptions of them. Spas endeavour to produce a feeling of well-being by carefully managing processes of mobility and kinesthesis, which target the bodies and senses of their guests. Cultural theorists have assertively argued for the need to more greatly appreciate the capacity of flexibility to arouse anxiety' and uncertainty' within the ranks of the labour market. These are aspects of working-place flexibility that spa employees face; somewhat paradoxically, however, it is also via an exposure to similar processes and organizational strategies that spa patrons strive to flee stress and anxiety and in many cases claim to succeed in this pursuit.