ABSTRACT
This chapter explains the sharing and transfer of good practices, concerning cultural diversity, between European public service broadcasters (PSBs) that operate in shifting media landscapes and societal conditions. The programme Halal-TV fits well into the problem definitions circulated in the policies and events at European level. The Nordic public service broadcasters have taken slightly different positions in addressing ethnically and culturally changing societies. In the Nordic countries, that share democratic corporatist media systems, PSBs remain comparatively strong. The criticism claimed that Swedish public service television (SVT) supported orthodox Muslim values, thus violating the provisions of impartiality. This chapter analyses the dissemination of good practices' of cultural diversity policy at European level and implementation at national level by focusing on the empirical case of Halal-TV and its presentation in A Diversity Toolkit. A Diversity Toolkit focuses on the responsibility of an individual journalist and media practitioner to set their minds into diversity mode.
