Mazo Group Case Study: Effects of Changing Regulations and Costs on Networks and Transportation Modes

Physical distribution is a branch of the supply chain (Rabinovich and Bailey, 2004). In physical distribution the customer is the final marketing channel destination, and the availability of the product/service is a vital part of each channel participant’s marketing effort. It is through the physical distribution process that the time and space of customer service becomes an integral part of marketing, thus it links a marketing channel with its customers (for example manufacturers, wholesalers and retailers).