ABSTRACT
Constituting a pre-computer information management revolution, companies introduced new technologies and techniques of recording, compiling, copying, storing, organizing, retrieving, analyzing, and transmitting information. The quintessential example of an early multinational corporation adopting new methods of scientific and information and communication management is the Ford Motor Company. The company's international self-identity was reinforced by an article explaining the attributes of the universal language Esperanto. The company's paternalism allied to its increasing size placed a premium on effective communication with the workforce. An in-house magazine was an important element in Lever's communication arrangements and at the same reflected its paternalistic welfare provision. In addition to radical changes in the way information was handled, the information revolution of the late nineteenth and early twentieth centuries was characterized by notable developments in organizational communication. One of the major functions of the magazine was to extract information from, and disseminate it to, the vast Ford empire.
