ABSTRACT
Human Resources (HR), when looked at as a team support function rather than the traditional administration role, is a notoriously high-context function and is on the right-hand side of the scales in all instances. The working relationships that HR maintains are very dependent on building a bond of trust. Across markets serviced by a single organization there is usually a strong focus on exploiting synergies in logistics and engineering. Marketing is populated with creative and resourceful individuals. Work practices such as brainstorming drive their creative solutions. A large part of a marketing manager's job also concerns building relationships with strategic partners and agencies. Research and Development is a function that often works with relative autonomy from the rest of the business team, and this has resulted in a very strong cultural divide. Of all the functions, the physical set-up of the field-based account manager is most suited to virtual working.
