ABSTRACT
The nature of organizational behaviour is set in this book within an institutional framework with dynamic preferences forming social preferences and choices. These define the objectives of the organization within a social holism. An institution and its social philosophy encompassed in institutionalism as the mind-set of institutional objectives engulfs the organization. A conscious organization is then defined as an organic component of the institutional overarching worldview with a social objective. Such an institution, with social and, thereby, moral, ethical and economic objectives, is premised in the objective criterion of social wellbeing. The conscious organization is thus considered as an engine of cultivating, implementing and continuously regenerating the goals of wellbeing by looking inwards as well as outwards through an inter-causal and inter-variable relational epistemology (Nicolau, 1995). Two examples considered here are as follows.
