ABSTRACT
This chapter focuses upon the communication act itself and the way in which it is encapsulated within the myths associated with everyday life. Within this communication act there are two transmission devices: linguistic and the non-linguistic. There are many theories concerning the formation of personality and the way this formation affects behavior in organizations, one large body of thought is concerned with psychoanalysis. Psychoanalysis is well known and it arouses strong feelings for most people. Psychoanalytic theory is quite complex but, in terms of corporate communication, it can be summarized as being about a search for the ideal self. The chapter concerns upon corporate communications and the associated myths surrounding behavior in organizations and people do this through the lens of semiology. The roots of semiotics stem from two distinct strands of literature the linguistic work of Saussure and the philosophical work of Peirce. Each source leads to a slightly different mode of analysis.
