ABSTRACT
In coffee shops, around the water coolers, and especially in airport waiting areas, the talk about airfare pricing strategies has become a US national pastime. Some consumers take great pride in their ability to find the best deals, and their stories about rising and falling airfares abound. Many consumers express great frustration over the contemporary state of airline pricing, considering it unnecessarily complex and restrictive, while others marvel at its intricacies and sophistication. And the airlines, ever mindful of profit, loss, and bottom lines, constantly adjust their fares and number of seats offered at various prices.
