ABSTRACT
How users will respond to a certain design or interface, and to what extent this may or may not affect their behaviour as intended, depends as much on the choice of the design strategy as on how well the strategy has been applied. This chapter presents a tool called Dimensions of Behaviour Change, which offers a ‘crash course’ for designers in how the mind of the user works, and translated into aspects that the designer can work with in order to change behaviour. The tool is intended not only for inspiring designers, but also for guiding them towards finding the right opportunities and the right ways to nudge the user in the desired direction.
