ABSTRACT
This chapter examines the paradoxical nature of using street names as a way of connecting the memory of extraordinary and creative musicians with physical locations, given the mundane nature of such names. The decision to use laneways, particularly central business district (CBD) laneways, is significant, as they have increasingly been marketed as a unique aspect of Melbourne's urban identity. The failure of this to occur in AC/DC Lane to a great extent or at all at Paul Hester Walk locations that are clearly connected to those they memorialise suggests a name alone will not bring this about. Melbourne has long had a reputation as a place where popular music, particularly live music, flourishes, and the Melbourne City Council (MCC) is keen to capitalise on this reputation. Using the names of important Australian musicians in these laneways can be seen as an attempt to increase the association between Melbourne and music by embedding it in the urban landscape of the city.
