ABSTRACT
The basic precept of all media activity is trust. The media needs to transform itself, adapt, change, reinvent, and look around for inspiration. These are the basic assumptions here, and in making them the author have chosen interchangeable backdrops of old media standards, current economic situations, external relations and internal security aspects, as well as the sheer survival of the media as people know it today. The New Media are taken into consideration, there comes a weak suggestion: let the old media-as people have known them for so long-finally down shutters and leave this increasingly youthful world. Such views, of course, lie only in the very extremities of Julian Assange-like mindsets. A time when new media envelope the world, old media picket fences will be respected, read, followed and emulated. Sense shall survive in social moderation, and lies will be uncovered for a long time to come.
