ABSTRACT
No one can doubt that the Great Pyramid in Egypt is an impressive structure, not just in its stature, but also in the fact that it has stood for thousands of years. How it was built intrigues many, and how or why it has lasted for so long intrigues many more. It is its longevity which can in fact impress us today just as much as its technical merit, simply because we live in a society where nothing actually lasts long. Manufactured goods have a built in obsolescence, if not in quality then definitely in design. Products and brands, familiar to our parents and grandparents, are less familiar to us, and we are no more likely to bequeath our products and brands to our own children and grandchildren.
