ABSTRACT
Companies try to make a self-representation based on business ethics and codes of conduct in order to be trustworthy so that they create trust among consumers and customers. There is a dynamic interaction between the virtues of integrity, loyalty and trust in the sense-making and organizing of the concept of good corporate citizenship. This is indeed central in regard to development of social capital and prosperity in business organizations. Globalization of economic markets with lack of legal regulation and greater media awareness of corrupt business practices has increased awareness of the need for honest business. Such an importance of building trustworthy business practices in order to restore the integrity of the international business community is illustrated by recent scandals following the financial crisis concerning lack of transparency in international corporations.
