ABSTRACT

This chapter explains changing image of both the individual countries in the region, and of the Nordic community as a whole, owes much to the construction provided by the printed media. Further, the chapter looks closely at two important periods in modern Nordic history, the interwar period and the years after 1989. Apart from the fact that the Nordic countries did not take part in the war, which explained their affluence for most journalists, it was the evolutionary rather than the revolutionary character of the social change that was highlighted as being key to their success. It may be safely concluded that the Nordic countries, once successfully constructed as harbingers of progress in the era of modernization in the interwar period, have been reconstructed these days as exemplary in facing current postmodern and post-industrial social and economic challenges.