ABSTRACT
It is textbook wisdom that processes of economic liberalization and privatization, which were at the heart of the general systemic changes in Central and Eastern European countries after 1989, created favorable conditions for gradual transnationalization 1 of their media systems as well. The conventional narrative is that, following the removal of ideological and legal constraints, the media markets and audiences in the region soon became a primary target for Western media companies and their products, resulting in a massive influx of foreign investment as well as Western media content, particularly visible in the audiovisual sector. With the overcoming of technological gaps and barriers, especially in the introduction of satellite and cable broadcasting in the early 1990s, the Central and Eastern European media landscapes have become a fully-fledged part of the global media system and have been pushed into the midst of transnational communication flows.
