ABSTRACT
Active transportation research often focuses on the environmental, eco nomic, health, and social benefits of walking and cycling. This chapter aims to identify and understand the factors that contribute to cyclists' willingness to pay (WTP) for long-term secured bicycle parking (SBP) facilities in Montreal, Canada. It presents the framework of earlier studies that aim to assess users' WTP for a non-market good by using the stated preference contingent valuation method. The chapter addresses the role of bicycle sharing programs and their relationships with infrastructure investments and cyclists' WTP. It discusses that related literature on the contingent valuation (CV)/WTP method, parking pricing strategy, and users' WTP for improved transportation infrastructure. The CV/WTP method asks individuals to price a service, and uses the stated prices to determine the value of a non-market good. The careful development of SBP parking facilities that decrease the chance of theft are likely to encourage individuals to increase their bicycle usage and commute for longer distances.
