ABSTRACT
In the late nineteenth century the opening of department stores in the US and Europe afforded the opportunity for customers to choose from a range of products enticingly presented for their consumption. In department and clothing stores, particular arrangements of apparel display a moment of "fashion thinking", which comprises both aesthetic trends and material usage. This chapter addresses the broader issue of the display of social and cultural change. It focuses on the introduction of clothing arrangements made possible through digital technologies and contemporary manufacturing processes that display an emergent trend in the digital bespoke clothing market, enabled by online portals and 3D digital manufacturing. The chapter traces how new media and digital manufacturing are gradually changing the retail experience, and how methods of digital clothing fabrication have brought about change through a kind of customized tailoring adapted to online platforms, but with more customer engagement in the actual design.
