ABSTRACT

This chapter focuses on the strategies of Japanese companies in comparison with General Electric and examines the path dependency of Japanese companies forced to move manufacturing facilities beyond their borders in order to stay competitive in the expanding markets. It explores the reasons why Japanese companies' global strategies vary from company to company. Analyzing Japanese companies' strategies can be helpful in comprehending the industry's global structural changes. In India they have established joint ventures to produce turbines for Indian and other markets. It is notable that Mitsubishi Heavy Industries has begun manufacturing high-efficiency gas turbines in the United States (US), which is one of the world's biggest markets of electrical equipment. One needs to review the competitiveness of US and Japanese companies through global market-share data and international trade statistics. In the Indian market, US exports amounted to $1,114 million, whereas Japanese exports were of about $109 million—less than one-tenth of the American total.