ABSTRACT
How and why advertising is subject to regulation is explained in a chapter that explores a wide range of topics and examples. This chapter explains and assesses advertising regulation in the UK and discusses the activities of the Office of Communications (OFCOM) and the self-regulatory organisation, The Advertising Standards Authority. The chapter discusses a range of issues including the Advertising Codes and complaint handling, harm and offence, body image, online behavioural advertising, and food marketing to children. The lobbying power of advertisers and other stakeholders is discussed and readers are invited to consider such issues as the suitability and effectiveness of different forms of regulation.
