ABSTRACT
This chapter examines fado, a Portuguese song form, as a popular culture expression associated with the identity of the city of Lisbon, capital of Portugal. It presents an exploratory research on the role of fado in the tourist experience in Lisbon, particularly of young Portuguese tourists. The chapter also presents the theoretical framework mainly associated with the conceptualization of popular culture and the tourist experience of the city. It discusses the concept of 'popular culture' and the importance of cultural tourism experiences in the context of the economy of experience. The chapter adopts a case study approach that links fado as an expression of popular culture with Lisbon as a tourist city. In terms of geography, fado is associated with the centre of Lisbon and especially to the historic quarters, namely Alfama. The chapter aims at identifying the behaviour of young Portuguese tourists during their visit to Lisbon, in relation to fado.
