ABSTRACT
In popular culture tourism people travel to and visit places associated with various popular culture phenomena. Studying popular culture tourism as a type of fan practice or fan activity is based on focusing on what fans pursue in everyday life if fandom is defined as a role in relation to popular culture. From the perspective of the fan and the tourist "Music provides an important and emotive narrative for tourists, as an expression of culture, a form of heritage, a signifier of place and a marker of moments". Tourists' motives have traditionally been described as continuums of seeking–escaping, push–pull, and personal rewards–interpersonal rewards. In popular culture tourism the dimension of social behavior and group-related social identity is believed to be important. Popular culture tourism often manifests itself in tribal gatherings where the sense of community is as important as the fancied story or characters.
