ABSTRACT
This chapter explores how transnational professionals develop new markets for their services and products through knowledge and framing strategies. It outlines how professionals use enterprises and their network to pursue knowledge and framing strategies to push forward their transnational projects. The chapter focuses on professionals who develop transnational projects to mediate between markets and regulators. It first outlines issues concerning transnational projects, namely transnationality, professional decoupling, and the establishment of organisational fields, and then delves into the knowledge and framing strategies. The chapter describes knowledge strategies such as leveraging, epistemic arbitrage and epistemic arbiters, as well as framing strategies including disruptions, contests and normalisation. A common strategy in transnational professional projects is to control knowledge as a means of leveraging interests and creating and maintaining power asymmetries. Epistemic arbiters are relatively easy to identify in transnational professional projects, both in public and private enteprises.
