ABSTRACT
By contrast, the three other entrepreneurs felt that the daily confrontations between their own working practices and local practices challenged their personality. In their narratives, they presented such a process as more or less painful and acknowledged that they had to undergo a deep process of uncomfortable questioning of their own positions that challenged their own representations of themselves and their relationship with cultural otherness. They were progressively imbued by Moroccan professional practices to the extent that they partially changed their own. A young woman emphasises what she calls a ‘reformatting’ of the self that she felt as violent:
The next quotation sums up well the dichotomous feeling shared by the eight French entrepreneurs about their migratory experience in Morocco. All of them, to various degrees, mentioned that they felt ongoing back-and-forth movements between the satisfaction and self-fulfilment they had from managing their business in Morocco within a culturally different context on the one hand, and ambivalent feelings towards the country and ‘foreign’ professional practices on the other.
