ABSTRACT
People for the Ethical Treatment of Animals (PETA) is an American nonprofi t organization dedicated to establishing and protecting animal rights. Founded in 1980, the organization has over 3 million members and supporters; it prides itself on being the largest animal-rights organization in the world with affi liates in the United Kingdom, Germany, the Netherlands, France, India, and the Asia-Pacifi c Region. The nonprofi t corporation is headquartered in Norfolk, Virginia, and generated a total revenue of $44 million in 2015.2 PETA has 300 fulltime employees and enjoys tax-exempt privileges, obtaining its funds almost exclusively from the contributions and donations of its members. The organization seeks to promote a healthy vegan diet and to demonstrate how easy it is to shop for and eat “cruelty-free” food. PETA’s organizational motto is: “Animals are not ours to eat, wear, experiment on, or use for entertainment.”
