ABSTRACT
Through continuous innovation, fashion has grown to be a large and powerful industry in the global economy. The fashion industry in the European Union employs over 5 million people and the manufacturing of these fashion items is forecast to account for 20 percent of its GDP by 2020.2 This industry is vast and dynamic, including luxury designers, small boutiques, and resellers. By nature, fashion is a cycle of trends and styles that become popular during a certain time and then go out of style in order to make room for the next trend; hence, the industry itself is constantly evolving. Recent years have seen the boom of e-retailers (selling online, sometimes exclusively) and a shift towards “fast fashion.”
