ABSTRACT
Evocative imaginaries of the digital have been flourishing parallel with very prosaic, everyday actions of users by screens, keyboards, and other interfaces. Imaginaries definitely offer potential for cultural analysis, even if they are ever imperfect, provisional, and mutable. This chapter explains how imaginaries evoking ungraspable and enchanting dimensions of digitisation have been related to everyday practice and the mundane. It briefly outlines the concept of imaginaries in a way useful for cultural analysis and empirical studies of digitisation. The chapter introduce the concept of mundanisation, in order to explain how technological systems, at times imagined as ungraspable, enchanting, and sublime are transmuted into the commonplace while being enmeshed in people's everyday practices. Mundanisation is the process through which the ungraspable is ignored and how imaginary frontiers are overlooked. The chapter also discusses the interplay between evocation of imaginaries and mundanisation with illustrations that explains the relationship between imaginaries, mundanisation, and digitisation.
