ABSTRACT
This chapter shows various examples of the creative potential of the mash-up phenomena, which is not based on the demand for innovation of postmodernism, but much more on the intermedial interaction of existing content and forms of representation. The term 'mash-up culture' has matured into a creative opportunity for professional and non-professional artists to capture existing cultural and/or media content and utilise it to create a new message. The small-scale forms of mash-ups can be seen as manifestations of intertextuality and intermediality, quotes, and allusions. The multitude of different descriptions that have been surfacing for the cultural and economic contexts of the current mash-up phenomena indicate ongoing changes of existing concepts and production procedures. 'Mash-up' has become the common term for auditory, visual, or audiovisual 'mashed' new arrangements, collages, and bricolages in different art form. An important yet limiting resolution within the mash-up culture lies in the field of old and new media aesthetics and design principles.
